How to create User Personas based on research
Personas are a deliverable which helps us summarize and communicate findings from user research, embodying those findings in a representative user which other stakeholders can empathize with as well.
Learning Objectives
- identify key elements of a user persona
- differentiate a persona from a stereotype
- differentiate a persona from a demographic group
- draw a connection between research insights and persona development
- describe how a persona might be used in practice
- develop a persona based on findings from user interviews
Ironhack Learning Platform
Further Reading
- Five Factors for Successful Persona Projects by Jared Spool
- Using Proto-Personas for Executive Alignment by Jeff Gothelf (revisited by Brent Summers)
- Developing Provisional Personas presentation by Christopher Daniels