How to conduct observational research
The best way to gather information about users’ behaviors is to actually observe them doing things in their natural context.
Learning Objectives
- Understand the pros and cons of contextual inquiry
- Learn how and when to conduct a contextual interview
- Understand the benefits of observational research
- Understand what a User Journey Map is and its use
- Learn how to create a User Journey Map
- Understand the importance of taking into account the business objectives
- Understand the objective of the 5 whys and how to apply it
Resources
Methods for research: Contextual Inquiry
Participatory Design
Cultural Probes
Topics
- Contextual Inquiry
- Observational Research
- User Journeys
- Lean Canvas
- 5 whys